In The Spotlight

AVIV – “Failed English”

Hailing from Toronto, this gifted, 15-year young Canadian singer, songwriter and multi-instrumentalist grew up in a big family, who went shopping for records every Saturday. Aged 6, she started piano lessons, developing her voice and picked up guitar. Inspired by the classic sounds of Fleetwood Mac and Radiohead, as well as Lana Del Rey and Lorde, she debuted with her single “Cookie Dough” in 2020.

Blending 90s nostalgia with effervescent contemporary bedroom pop, her new single explores the nasty feelings for an ex after a breakup. Starting with a funky bass line, an infectious melody soon unfolds. With a bouncy beat and shiny synths pouring some sunlight over the lyrical teenage emotions, it’s her vibrant vocal tone that makes this enthralling groove sound whimsical and yet genuine.

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