In The Spotlight

James Blonde – “Not This Time”

This Canadian trio, comprising of Neil Carson, Phil Taylor and Steph Mercier, were previously known as Xprime, but they changed their identity, because they felt the band was more a singular entity. Their new sound is alternative pop/rock, which they describe as “navigating the sweet spot between scorch and swoon”. Mostly a live band, they’ve toured extensively playing to exhilarated audiences.

Taken from their self-titled debut album, which was released in 2017, this catchy song is a modern alternative pop/rock track, but slightly reminiscent of the power-pop tunes of the 80s. The smooth harmonies from their melodic vocals and a driving beat, crisp hooks and sweeping electric guitar riffs give it a very distinct full-bodied flavor. It’s a lively piece of sonic bliss.

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